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Tips and Tricks
1. Smaller URLs – While QR codes can store a lot of detail, QR code readers will recognize smaller length codes quicker and with less “fiddling” or zooming in/out by the phone user. There are several shorteners available. Goo.gl is the Google version.
2. Google Analytics Tracking Delays – Expect one to two days, before you see results within Google Analytics.
3. Enticement – Like any other marketing tool, you will be more successful by providing a powerful enticement to click on the QR code. Do not expect the user to click on a QR code, just because it’s a cool code. Most users will need something of interest or benefit.
4. User Retention – Since Google Analytics is tracking the user, you do not need much here, except a reason for the user to stay or to come back.
QR Code Effectiveness
1. QR Code Demographics – According to a July 2012 report by Scanlife (a global QR Scanner App developer), about fifty percent of United States QR Code scanner users are 25 to 44 year old males with half as many females using the technology.
2. Medium – While QR codes can be scanned from both electronic and print media, including billboards, users need to be close enough to fit the code into their scanner window and the QR code cannot be too small for the reader. It is difficult to scan a code, while moving. I have seen a QR code on the back of a bus, which was nearly impossible to scan while driving.
3. QR Scanners – Users need to be aware that they can download QR scanner apps, but not all QR scanner apps are made equal. Some will redirect you to the local browser on your phone, while others will try to keep you browsing within their app. Users may have to be persistent in their search for a scanner they like.
The younger generation, especially males, think QR codes are cool. If this fits your marketing plan and you can provide an enticement, then why not do it. If you can get it to work for you, it is powerful way to track leads and conversions. The cost is the printed space that QR codes occupy - DD.